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Here are brief highlights
of past and present work we have performed on behalf
of our clients, in a wide variety of industries:
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• GAA provides
full range of advertising, direct mail,
trade show, and sales support services
• GAA works with management to restructure
company's marketing program
• Sales increase from $1 to $12 million
in 18 months
GAA provided
marketing services to this major provider
of environmental risk assessment mapping
services. Working with our client to radically
restructure the company's marketing program
and improve its execution, the client's
annual sales grew from under $1 million
to $12 million in 18 months.
GAA provided a complete range of marketing
services to this firm, including direct
mail, print advertising, field/telemarketing
sales force support, and trade show support.
We also assisted this company in its efforts
to launch a series of new information and
mapping products in the banking, insurance,
and real estate markets, and helped the
company develop and launch an online retrieval
service for its products.
Due to the company's success in its marketing
and product extension efforts, the company
established itself as the second-largest
national provider of specialized environmental
information and mapping services in its
industry. Company owners and management
sold the company to a large, publicly-held
real estate information company, and GAA
continued to provide marketing services
to this larger company after the sale.
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• Custom-publishing,
Web development, and marketing services
provided to major consumer electronics manufacturer
• GAA works
with company marketing, sales, and product
development executives to implement print,
online, and value-added services for manufacturer's
set-top box
• GAA-developed
product and service features reach over
650,000 product buyers, establishing important
differentiating features for retail buyers
against similar competitive products
GAA provided
custom publishing, marketing and product
development services to a major consumer
electronics manufacturing company during
the U.S. launch of its WebTV Internet set-top
box product in the consumer electronics
marketplace.
GAA developed a print Internet directory
and companion Internet service for this
project, which also included development
and licensing of a patented Internet access
system for users of the manufacturer's Internet
set-top box products.
The print directory and Internet service,
developed and managed by GAA, provided buyers
of this company's product with an important
value-added feature, which gave this company
an important competitive edge against its
competitors, who sold virtually identical
WebTV-based products in this highly competitive
retail environment. Over 500,000 copies
of this printed Internet directory were
distributed, in-the-box, with every unit
sold by this company.
For buyers of the company's subsequent,
updated set-top model, GAA also developed
a smart card-based Internet gateway service,
which linked the company's users with value-added
services, transactions, and content from
third-party companies. GAA developed the
online gateway service, and managed this
service for the company, the first-ever
U.S. implementation of smart card technology
for a consumer electronics product.
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• GAA provides
value-added marketing services to major
telecom company
• Services
include Web and systems development, custom
publishing, and implementation of third-party
value-added promotions
GAA, under a consulting
and development agreement with a division
of a major telecommunications company, developed
value-added services for a vertical market
division of the company. These services
include development of a value-added online
Internet service, which linked special transactional
offers from major consumer marketers to
the telecom company's main Web site.
GAA's relationship with its telecom client
also included development and licensing
of patented Internet technology to the telecom
provider, for use in the client's marketing
and Internet development projects.
GAA also provided custom directory publishing
services to this telecom company, developing
a vertical-market print directory for use
as a marketing premium for use by the company
in its global marketing of local, long-distance,
Internet and other telecommunications services.
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• Produce,
develop and market custom-published print
Internet directories
• Working
with ISPs and consumer electronics manufacturers
to develop private-label print and online
directories and services
• Private-branded
directories give clients competitive advantage
at retail, and online
GAA is also very active
in custom publishing, where it has developed
and produced print Internet books and directories
for two well-known Internet service providers
(ISPs) and a major international book publisher,
offered for sale by these companies both
online, and at retail.
Utilizing its strengths
in content creation and directory publishing,
GAA helped these major ISPs add value to
their service offerings, and to generate
additional revenues from sales of value-added
print directories for their subscribers.
Additional GAA
initiatives have also included the planning
and development of advertiser-supported,
value-added subscriber magazines for ISPs
and consumer electronics manufacturers.
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