GAA and its principals have long been involved in the creation and development of groundbreaking new online technologies, systems, and user interfaces for the personal computer, consumer electronics and online fields. In the course of its business relationship with a major consumer electronics manufacturer, GAA developed its J-Frame™ multimedia interface for Internet set-top boxes and other Internet appliance-type devices. J-Frame™ is an innovative, platform-independent multimedia interface and authoring system, using open, HTML-based protocols to provide video, audio, and text to users of Net access devices. GAA principals were responsible for conceiving, creating and developing some of the online industry's earliest software user interfaces and enabling technologies for personal computers, concepts and products whose development influenced the major companies in those fields. Its longstanding product development expertise gives GAA added insight and a significant advantage on any Internet, hardware, or related software or networking project. GAA provides extensive marketing and product development services and support to a wide variety of start-ups, early-stage, and product-line divisions of larger companies involved in new product launches. Here are examples of work we have done for these start-ups and new ventures: Information Services: For a start-up providing an innovative, FAX-based newswire service to radio stations across the U.S., GAA developed and implemented direct mail and space advertising marketing programs to help this company sign new radio station subscribers to its service. The company received a successful sales response from these efforts, leading to a substantial increase in its newswire subscriber base, and was successfully sold to a major East Coast-based programmer and broadcaster, where the venture became the acquiring company's proprietary newswire service. Electronics: GAA provided new venture marketing services for a start-up company developing innovative wireless-to-wired phone system interconnect products to the consumer electronics market. GAA developed the company's product launch marketing and promotional effort, focused on the announcement and launch of its product at the industry's major consumer electronics show. These services included: Working the client to establish product and market positioning strategy, creation and production of trade show booth, booth signage, and related show materials, and creation of the company and product Web sites. The start-up executed a successful product launch at the show, establishing key sales relationships with major distributors and other major sales contacts that were instrumental in helping the company establish its distribution networks. Utilities: GAA provided marketing and product development services to a new venture, funded by a major office equipment systems manufacturer, to provide Internet technology and services to the electric utility industry. GAA worked with this venture to establish its product and service mix, to develop new product concepts, and to develop marketing programs to close major business development relationships with key electric utilities.