All too many B2B marketing programs today are plagued by lousy execution, and rendered irrelevant by misbegotten attempts at "branding," eye-of-the-beholder "creative" approaches, or laughable attempts to create an "emotional feeling" for a product, instead of the clear and effective presentation required to turn readers and viewers into prospects and buyers. For over 20 years, we've generated proven, effective, measurable results for hard-nosed clients in a wide range of industries, for companies of all sizes, by using clear, powerful presentation and solid, lightning-fast execution. We work alongside CEOs, Product VPs, and Marketing Managers who value our emphasis on using salesmanship in their company's marketing programs, expressed in clear, obvious, no-nonsense presentation in sales copy, and backed by fast, powerful marketing execution. We've generated millions in sales, and hundreds of thousands of new customers for these companies, using these time-tested marketing methods, in all of the "marketing media" used in trade, industrial, high technology and business-to-business marketing programs: Direct mail, print advertising, sales force support, trade shows, Web sites, video, and multimedia. We invite you to read some of our features below, see some of our client work, and check out our new book. If what we say hits home, please contact us to discuss your needs.